About Collegewise

Our mission is to be the most trusted source of expert advice to help students access the transformative power of higher education.

Our vision is to improve the lives of students today so they can improve the world tomorrow.

How It All Began

Kevin McMullin founded Collegewise in Irvine, California, in 1999. For too many families, the college admissions process was overwhelming, stressful, and ultimately unsuccessful.
Collegewise was built on the belief that students can get admitted to their dream college and still have some fun in their college admissions journey. More than 20 years after Kevin met with his first student, Collegewise is the nation’s largest college admissions organization.

What We Care About

Our most important work is sharing quality information with each of our families, combating fear with facts, empowering students to take ownership of this important step in their education, and making sure that wherever they land, they can articulate why they’re there, what they will contribute, and what they want to get out of the experience.
Whether you hire one of our counselors or tutors, read our book, use our proprietary platform, or browse our free resources, we’re here to inject sanity and perspective into the process that allows you to achieve strong admissions outcomes.

In Our Communities

As leading experts in college admissions, we are woven into the very fabric of the communities we serve.
We speak at hundreds of high schools and local events each year. Hundreds of thousands of people read our newsletters, blog, book, and watch our videos.
We are proud to partner with organizations like Reach Higher, Michelle Obama's education initiative, and do our best to give back through our scholarship program.

Our People

Anjali Bhatia

Chief Executive Officer

Anjali is a mission-driven CEO with a lifelong passion for helping students build the right skillsets. She's held a number of executive leadership positions within education over the last 12 years. Anjali holds her MBA from The Wharton School, where she received the Joseph Wharton Fellowship. She completed her undergraduate degree at Duke University, where she was the recipient of the full merit scholarship, the Robertson Scholarship. Outside of Collegewise? She is a tea sommelier and loves spending time with her daughter!

Kevin McMullin

Chief Education Officer

Kevin McMullin is the founder and Chief Education Officer at Collegewise. He has delivered over 500 presentations to discuss college admissions planning, employee engagement, and small business success. As long as the speeches don’t require Kevin to solve any math problems, he always does a bang-up job. Kevin graduated from UC Irvine with majors in English and history (where Kevin also answered, “What will you do with those majors?” approximately 783 times), and he has a college admissions counseling certificate from UCLA.

Allison Lopour

Chief People Officer

After graduating from the University of Redlands, Allison worked as an admissions officer there before joining Collegewise in 2007. Since then, she has helped more than 500 students find and apply to the right colleges, and she has been hiring, training, and supporting new Collegewisers for the last 5 years. In her spare time, Allison enjoys watching bad TV, listening to Taylor Swift, and telling her daughters that she’s not a regular mom, she’s a cool mom.

Na'ama Landau

Head of Sales and Marketing

Na'ama Landau is the Senior Director of Sales and Marketing at Collegewise. Her journey in the education industry began almost six years ago. Na’ama has had the incredible opportunity to work with families in 12+ countries. She has seen the power of education transform lives, regardless of background or location, and is constantly in awe of what students can accomplish! She has also spoken around the world on admissions topics from NYC to Shanghai to New Zealand to Singapore to Spain and now Los Angeles.