Collegewise provided me with a better understanding of the college application and decision process than I thought possible. Collegewise’s guidance throughout the process allowed me to really figure out what I was looking for in a college, while also maximizing my options.
ISABELLE
SANTA CLARA UNIVERSITY
I would often be stressed about what I needed to get done or about how things were turning out, but every time I walked out of the office, I was so at ease. I think the most important part about being at Collegewise was how personalized the process was, and how much care and time and effort went into me specifically.
EMMA
UNIVERSITY OF SOUTHERN CALIFORNIA
The college application process is confusing and tedious, and Collegewise really helped with that process. It was reassuring to go over my application with my counselor so that we could make sure that I had a better chance of getting in!
KYRA
VILLANOVA UNIVERSITY


Jen Rice, College Counselor
Before joining Collegewise, Jen ran her own college admissions counseling business for six years, where she guided students to successfully apply to a variety of colleges, including all the UC and Cal State schools, USC, Notre Dame, Georgia Tech, Virginia Tech, Texas A&M, Purdue, Clemson, Gonzaga, University of San Diego, University of San Francisco, Chapman, Baylor, Boston University, and Northeastern. While she is comfortable and experienced working with students who aspire to attend just about any college or university, she considers her deepest expertise to be within California’s UC and Cal State systems.
We’ve learned that professionals who’ve run their own independent college counseling businesses, as Jen has, are particularly comfortable embracing the responsibility that comes with helping students plan their futures. (When you run your own shop, you alone define the experience for your customers.) In her previous professional life, Jen also spent eight years working in the early childhood education industry at KinderCare, where she was named District Manager of the Year. From yesterday’s babies and toddlers to today’s teenagers, parents trust Jen to make sure their children are safe, happy, and successful.
Her former students have described Jen as a "mind reader,” “confidence-builder,“ and a “fabulous listener who ‘speaks teenager.’”
Here’s how Jen describes her style of college counseling:
“My role as a college counselor is part teacher, listener, compass, researcher, project manager, listener, and cheerleader. It is my job—my responsibility—to open my students’ beautiful minds and help them see what is possible for them to achieve and to become.”
In her spare time, Jen sits on several scholarship committees and volunteers at the Temple Grandin Equine Center on Colorado State’s campus, where gets to talk horses and college admissions. A proud parent of two young adult kids, Jen is also a Star Wars nerd, a proud owner of two Labradors, and the recipient of a trophy earned for winning an ice-cream-eating contest.
Education & Experience
San Diego State University, B.A. in Psychology
UC San Diego, College Counseling Certificate
Independent Educational Consultant (6 years)
District Manager at KinderCare (8 years)
Professional Organization Memberships
Independent Educational Consultants Association (IECA)
College Consultants of Colorado (CCC)