The Collegewise Counselor
Collegewise families are paired with a counselor who meets the industry's highest standard. Behind every counselor is a team of experienced colleagues and shared wisdom.
But behind every counselor is something even more powerful: a team of experienced colleagues, proven training systems, and a shared commitment to delivering exceptional guidance.
We don’t rely on a few star counselors. We’ve built a system that ensures every Collegewise counselor meets the same high standard.
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They are dedicated, independent experts with an exclusive focus on your student.
Your Collegewise counselor is different because their singular focus is your child's success. While a high school counselor manages a national average of 424 students, our counselors maintain a small, committed caseload so they can provide consistent, proactive guidance throughout all four years.
At Collegewise, the core of the work that we do with families is recognizing that this isn’t just about college. It’s about making sure our students know what classes make most sense for them and their goals, which activities will allow them to thrive, and what summer opportunities will help them grow. A college counselor, at their best, helps you navigate every piece of that journey and how it fits into the broader picture of who your student is becoming.
Our counselors receive rigorous training and we keep a close eye on roster sizes to ensure our students get the attention and support they need. Because, after all, if you're not successful, neither are we.
Who Our Counselors Are
To guide your student effectively, our team brings a 360-degree view of the admissions process. Comprised of former admissions officers, veteran high school counselors, and expert educators, we’ve sat on both sides of the desk: as officers making the decisions and as students at the world's most selective colleges. We combine this high-level expertise with rigorous internal training to ensure your family receives the most informed, strategic, and empathetic guidance possible..
We Hire Fewer than 1% of Applicants
Each year, thousands of professionals apply to become Collegewise counselors. Last year alone, more than 3,500 applied. We hired just 23. That’s a hiring rate of less than 0.65%, more selective than any university.
We don’t hire based on where someone went to college. We hire based on their ability to guide, mentor, and connect with students. Because great counseling is about people, not resumes.
APPLICANTS
COUNSELORS HIRED
CW COUNSELOR ADMISSION RATE
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Why We Hire Coaches
Hiring former admissions officers (FAOs) or graduates from a handful of highly selective schools would be the easy thing to do. It looks great on a brochure, but it’s a strategy built on branding rather than student outcomes. We’ve been in this game long enough to know that a prestigious alma mater doesn't automatically make someone a great mentor.
The "Doer" vs. "Teacher" Gap
There is a massive difference between being a high achiever who got into a competitive school and being a professional who can teach others how to do the same. Often, the best doers are the worst teachers because they can't articulate the "how" behind their own success. We look for the rare individuals who can deconstruct a complex process and rebuild it for a student.
The Specialist Trap
Most FAOs spend very little of their career working 1:1 with students. Furthermore, their expertise is often hyper-specialized; they know exactly how one university evaluates students, but admissions criteria vary wildly across hundreds of institutions worldwide. Instead of hiring someone who knows one school’s secrets, we hire people who understand the broader landscape and can pivot their strategy to fit your student’s unique list.
The Training Never Stops
Experience is great, but the admissions landscape changes every week. That’s why everyone at Collegewise undergoes the same rigorous training.
Four-Week Intensive
Every new hire must pass a final exam before they see their first student.
Year-Round Development
Our internal L&D team runs weekly workshops and monthly best-practice updates.
The Collegewise Way
We don't "wing it." Every counselor is trained to meet our exact standards for strategy, communication, and student well-being.
The Collegewise DNA
While our counselors come from a vast range of backgrounds, they all share four non-negotiable attributes:
Deep Empathy
The ability to hear the stress behind a student’s voice and turn it into calm.
A Desire to Coach
They don't want to do the work for the student; they want to empower the student to do it themselves.
Unsatiable Curiosity
A drive to stay on top of shifting trends and niche programs across 500+ universities.
A "High-Stakes" Calm
The project management skills to keep a multi-month, high-pressure process on track without breaking the family dynamic.

1,000+ Years of Collective Wisdom
When you work with a Collegewise counselor, you aren't just getting one person; you’re getting a bridge to an institution that has been doing this since 1999.
Experience at Scale
Our team of 120+ counselors brings over 1,000 years of combined experience to the table.
Proven Tenure
Our team loves being here: just check our Glassdoor. Collegewise counselors stay because they’re supported, trained, and valued. And that stability translates into better guidance, stronger relationships, and better outcomes for students.
The "Hive Mind" Advantage
Behind your counselor sits an army of 100+ colleagues who share data, essay trends, and niche program insights in real-time. Whether it’s a specific merit scholarship or a rare learning difference, your counselor has "The Hive" at their fingertips.
How We Match Your Student
In your first call, our team will get to know your student better and understand who they learn from best. Is there a coach, a teacher, or a mentor they love? What are that person’s characteristics and style? What are your student’s goals and aspirations?
From there, our Program Advisors act as matchmakers, finding a counselor who fits your student’s style, goals, and personality. We prioritize the partnership because we know that when a student feels understood, they do their best work.
Success is Predicted, Not Guessed
We are just as proud of the C-student who discovered their love for filmmaking at a mid-sized state school as we are of the valedictorian heading to the Ivy League.
This philosophy is the heart of our work. While our definition of success is personal for each student, our results demonstrate a consistent record of positive outcomes across a wide range of colleges.
Were Admitted to Their Top College Choices
Us to Their Friends
The Right College for Your Student
We believe all students have an equal chance to be proud of their effort and their results. Our expertise isn't limited to a narrow list of elite schools or a specific GPA. Our commitment is to meet every student where they are, help them put their best foot forward, and be there to celebrate the good admissions news with them when it arrives, no matter their college goals.
Universities and colleges our students have been accepted include:
Let's Talk About Your Child's Path to College.
The admissions process is stressful. You have questions, and you deserve clear answers from an expert. This is your opportunity to get them. Book your free 30-minute consultation to get a true sense of direction and discover how a partnership with Collegewise can bring calm and confidence to your family.

